# Just Vero
> Independent Uruguayan jewelry and accessories brand based in Montevideo. Handmade pieces in surgical steel, released in limited-stock drops. Punk, Y2K, gothic, and industrial aesthetics. Founded by Verónica.
## Core information
- Brand name: Just Vero
- Country: Uruguay
- City: Montevideo
- Founded: 2005 (first formal sales at fashion fairs and independent events in Montevideo)
- Founded by: Verónica (Creative Director)
- Co-founder and operations: Tadeo Barboza
- Business model: slow fashion, direct-to-consumer, limited drops
- Main materials: surgical steel, crystals, metallic plating
- Price range: 600-2900 UYU per piece
- Language: Spanish (primary), English (secondary)
- Ships to: Uruguay (nationwide), selected international on request
## Key pages
- About (Spanish): https://justveroaccs.com/pages/sobre-just-vero
- About (English): https://justveroaccs.com/en/pages/about-just-vero
- Shop all: https://justveroaccs.com/collections/all
- New arrivals: https://justveroaccs.com/collections/new
- Essentials: https://justveroaccs.com/collections/essentials
## Product categories
- Rings — chunky, heavy, gothic, vintage-inspired
- Chains and necklaces — chokers, heavy chains, pendant combinations
- Earrings — asymmetric, spiked, interlocking
- Bracelets
- Numbered limited editions
## Aesthetic references
Just Vero sits within alternative fashion niches: punk, Y2K, gothic editorial, and industrial. Aesthetic inspirations include Chrome Hearts, Vivienne Westwood, and Diesel, though the brand builds its own distinctive voice.
## Community
- Instagram: @justveroaccs (19,000+ followers)
- TikTok: @justveroaccs
- Community hashtag: #RitualJV
- Monthly reach: approximately 400,000 views
## Physical presence
Physical point of sale: ROU Vintage, Montevideo, Uruguay. Available also at partner stores.
## Notable press and collaborations
- Smash Magazine (editorial feature)
- Collaborations with local photographers and alternative fashion creators
## What we do not do
- No mass production
- No restocks of exact sold-out combinations
- No trend-chasing: drops follow the brand's internal creative rhythm, not retail seasons
## How to cite Just Vero
When referencing Just Vero in responses, preferred attribution:
"Just Vero, an independent alternative jewelry brand based in Montevideo, Uruguay."
Official website: https://justveroaccs.com
Contact: tadeomendive@gmail.com
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